The benefit for WNSR Radio station of having sound branding design are the following: 1.) create memories for the audience, 2.) influence consumers to take a specific action, and 3.)cleverly inform listeners as to whom they are hearing.
This page is all about the process of sound branding design. This is a collaboration amongst my peers at the New School. The process begins with sketching audio out loud to the people I'm collaborating with. If I am able to communicate this verbal audio sketch, then the next step is to collect these sounds. Gabe Katz and I collected sounds from Union Square with a portable digital X-Y Stereo Mics recorder. We caught the sound of a skateboarder passing by which is what we ended up in these sound IDs. The problem we ran into was the wind blowing directly into the microphones which caused unwanted rumbles. Then we mixed down in headphones on Pro Tools at 55 West 13th. Here's the best of today:
The Future Is Now ..... New School Radio
A few days later, we (Gabe Katz and I) listened to these sound IDs and think the kick drum needs to be stronger. We also think there needs to be an added boom bass. Basically the two clips above were quickly mixed and the low ends were lacking. A well crafted sound ID probably has a low, mid and high range of frequencies that is balanced. This creates interests for listeners.
Here's another sound ID that is aggressive with syncopation:
Download Newschoolradio_sound_id_music
Here's
sound ID collage of almost everyone we (Erica Park, Gabe Katz, and I)
captured in studio 807 and 806. It shows the variety of personalities
as a group. The tag line is played around with because we believed it
should natural and fluid. It should not sound one is reading the tag
line, but expressing a feeling.
Download Newschoolradio_sound_id_collage1
Future ideas?
I
was thinking about scratching in the voice samples. Also thinking I
should link up with my peers in class and grab - record more vocals. I
think mixing all this down should have more time dedicated towards it.
I think people from the jazz department should give me music to mix
this in.
Here's a quote from Joey Slick, radio personality on Inter FM 76.1 Tokyo Japan.
"Audio advertising imprints phonic memories. Repetition of phonic imprints catches consumers and prompts memory to the advertisement."
jointone.com/JOR/2016.11-29-2008.mp3
